Co-founder of Upstream
Based in Croatia. Building everywhere.Mario
Janković.
I help creators
think like broadcasters.
I build the software that keeps their channels live. Here, I share what I’m learning about YouTube, streaming, and building a business on your own terms.
Inside my head
The person behind it
I like small teams
with a big reach.
Dom and I are building Upstream with a small team, a lot of automation, and no outside investment. I care about useful products, close relationships with customers, and keeping the freedom to decide what comes next.
More about meYour content.
Your own
station.
A creator’s best work shouldn’t disappear into the archive.
Upstream lets creators run their own TV or radio station on YouTube, using videos they’ve already made. We handle the streaming in the cloud.
We’ve expanded into Live Studio and multistreaming, so the same platform powers a live show and keeps the channel running when the host signs off.
YouTube Live verified encoder- Disney
- NBCUniversal
- Pinkfong
- Eurovision
A few things I have
opinions about.
Your video library is a broadcast asset
You already did the hard part. Give your best videos something to do after launch day.
One million was the milestone
We designed Upstream to reach $1M in recurring revenue without outside investment. Now comes the next part.
AI makes more content. Someone still has to broadcast it.
As creative tools get faster, the work of running a reliable channel becomes more valuable.